Re: More on Jell-O Ice Cream


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Posted ByLL on February 14, 2004 at 21:40:49:

In Reply to: Re: More on Jell-O Ice Cream posted byScott D. Vroegindewey on February 14, 2004 at 19:57:20:

: Until Jack came along, I read Jell-O was not a popular product, and, maybe, its "marketmeisters" did not know how to sell its product successfully? D---it Jim (Laura), I'm a social worker, not an ad man! :)

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:) It's true that Jell-O was one of the "second tier" products of General Foods, as the gelatin market was locked up by the school of hard Knox. Jack changed that inside of a year!

--LL

P.S. I have a very cute ad from the teens that shows a guy running like crazy to save a box of Jell-O that had fallen on train tracks, with the train puffing towards it in the background.



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