Different "Jell-O" Announcers


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Posted ByGerry O. on June 26, 2002 at 08:45:46:

Here's a weird one...
I have some Benny radio shows from 1942 where Don Wilson does NOT read the opening and closing Jell-O commercials.
Don IS on the program...He announces the show like always, and appears in the show's story, but when Phil's band plays the opening number, the music fades out and a completely different (and unidentified) announcer reads the Jell-O commercial...obviously in a different studio from where the Benny broadcast was being performed.
Does anyone know WHY this was done? Was General Foods getting tired of the way that Don was reading the Jell-O commercials?
(Just for the record, Don Wilson is in my humble opinion, one of THE best announcers who worked in network radio during that time....He always sounds like he absolutely LOVES the product that he's pitching! My other two favorite old-time announcers are Harry Von Zell and Harlow Wilcox....these guys not only announced, but they were GREAT in adding comedy to the shows that they appeared in).


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