Re: Switching from NBC to CBS


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Posted ByLaura Leff on July 08, 2002 at 02:26:51:

In Reply to: Switching from NBC to CBS posted byBobR on July 07, 2002 at 17:25:21:

: Having read different sources as to why Jack switched networks from NBC to CBS some sources indicate the principle reason was for financial gain by tax savings (Benny's own production company being established) or was it due to NBC's criticism of Benny's falling ratings at the time or was it for both reasons?

Well...the man behind the idea (but seldom credited with it) was Lew Wasserman, who recently passed away. He was the one who did a lot of the "incorporate yourself" deals for multiple stars. Also William Paley did his share of enticing to bring Amos and Andy, Jack, and a host of other stars over to CBS. I recently read...probably on the OTR Digest, but can't remember who said it...that CBS's thought was that television was around the corner. When people wanted to see their favorite stars on television, they would turn to CBS. And they were right.

--LL


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