Jaaaay-EEE-EL-EL-OOOOOO!


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Posted Bykurt on October 08, 2002 at 11:18:40:

In Reply to: The Jello Singers posted byKen Donlon on October 06, 2002 at 12:51:41:

Hello, Mr. and Mrs. America and all the ships at sea!

Let's go to press!

The Jell-O jingle was sung by a studio chorus.

But on a couple of programs early in the Grape-Nuts season, in which they were playing around with a funny introductory jingle to replace the Jell-O opening, that sounds very much like the Sportsmen Quartet.

If you've heard the very first Jell-O program from 1934 as well as any of the rest from the first, or the 1935-36 season, you'll also notice that the jingle was sung very slowly and very distinctly, almost like a dirge. Especially on the J. That's so listeners on static-prone AM radios of the time wouldn't think they were saying H-E-L-L-O or anything else.

In the first broadcast of the 1940-41 season, which had a "cold" opening, you can even hear the piano giving the chorus the opening note.

Devoted listeners such as Gerry have noticed that both Dennis Day and Kenny Baker appear to be singing the jingle as well. Kenny's voice is more noticeable, certainly. That wouldn't have been something he did as a lark. It would have been written into his contract. Sponsors had that kind of power then.

The "Phil Harris Orchestra" didn't really exist after a time, either. It was Mahlon Merrick and studio musicians. Philsie was what you'd call a high-powered frontman.




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