Could someone explain this to me?

[krledu]

I found this show on Google. It is the Jack Benny Show with guest star Franki Avalon. I'm not sure of the year.

http://video.google.com/videoplay?docid ... &plindex=4

In the commercial at the beggining, Don says the show is sponsered by Jello and they also give some kind of rice commercial. I always thought that Lucky Strike was the sponsers? Can anyone explain?

[Jhammes]

Jello and Jack Benny: synonymous in the early years of the radio show.
Lucky Strike would sponsor Jack from 1944-1955 on radio, and up to 1959 on television.

From 1960-1965 there would be several sponsors: off the top of my head,
that would include Lipton Tea, State Farm Insurance, and yes, J-E-L-L-O
during the 1962-63 season. There were others, I'm sure.

The days of a single product owning a program, and performer, apparently came to an end around 1960.

[Maxwell]

A lot of shows had one or two sponsors ("And now a word from our alternate sponsor...") into the '60s. The weekly series sponsored by one product that I remember was the Kraft Music Hall. I looked up when it was finally canceled: 1971.