shimp scrampi wrote:I was looking through the Carolyn Wyman Jell-O book today and thinking about how Jack and the writers must have wracked their brains in the '30s- coming up with all of the ads - all that creative energy.
Then I saw Jell-O's honest-to-goodness, real advertising slogan from 1970:
"If it was there, you'd eat it"
How's that for the least ringing endorsement, EVER!? How the mighty had fallen!
It's a shame, but in many cases nowadays, slogans and ad copy have suffered -- morseo on television than in print ads, of course -- at the expense of flashy visuals. I mean... looking at recent slogans like "Just do it" (Do
what, exactly?) and the older "Pepsi: Gotta have it!" bores me to tears.
Once in a while, you'll get something relatively clever, like "Sooner or later you'll break down and get AAA," and the Geico commercials are appealingly twisted... But half the time it seems like no one even reads the scripts for this stuff before it's filmed.
There's a recent TV ad for Barbasol shaving cream which mentions its seven new flavors... yes,
flavors! Who's eating this stuff?!?
And I cringe at the Vonage ad where a young woman says something to the effect of "Your phone company doesn't want you to switch. Seems to me, that's a pretty good reason
to switch!" Umm.... excuse me? What the heck does
that mean? That anyone who
wants your business is automatically
not entitled to it?!? That's sort of like Groucho Marx, not wanting to belong to any organization that would have him as a member!
I remember the creativity that was responsible for two consecutive ads for Winston cigarettes. For a while, their slogan was "Winston tastes good, like a cigarette should." When some sticklers pointed out that the grammatically-correct version of the phrase should actually be "
as a cigarette should," Winston's admen countered with a
new slogan, "What do you want. good grammar, or good taste?" Nice turnabout, long before the term "spin control" had entered our collective vocabulary...
And yes... this
was a thread about Phil, wasn't it?